EXPERIENCE & TOOLS
EXPERIENCE & TOOLS
Professional Experience
Welcome to my professional experience section, a showcase of my career highlights and achievements. This covers some key companies I have worked for during my career in product ; even from my days in football, whilst demonstrating the diversity of industries and areas I have covered. For my full career history please download my CV here.
Senior Product Manager
I sit at the strategic end of product – building business cases and multi-quarter roadmaps for the Admin platform that shape direction beyond my own squad and turning ambiguous problems into approved, delivered outcomes. I also level up the wider product team through reusable tooling and mentoring, and I’m a hands-on adopter of AI tooling.
- Set the multi-quarter vision and roadmap for admin-system modernisation, securing leadership approval for WorkOS integration through a business case and PoC – shaping a product-line direction that underpins enterprise customer acquisition.
- Developed the first roadmap initiative, bulk user creation, projected to reduce manual support by 26 hours per month (57%) and generate £16.3k in annual staff savings.
- Quantified the wider admin-modernisation opportunity, projecting 350–480 resourcing hours and £25k–£45k of seat-change handling costs saved per year through bulk editing, with user-level changes making up 26% of support incidents.
- Took ownership of the Teams Plan launch within my first three weeks, expanding scope to deliver additional customer-facing functionality; drove 2.6x growth in active users over the first year, an estimated £140k revenue.
- Delivered the end-to-end solution for MCP and API deal creation, design to production in under a month; the OAuth2/MCP channel has since scaled from 12 users and 570 calls at launch to ~290 monthly active users and ~21k monthly calls, adopted across enterprise clients.
- Influenced product strategy beyond my own squad to prioritise critical cookie technical debt, reducing incidents affecting internal users and customers.
- Introduced AI-powered interactive HTML presentations and reusable Cursor automation now used across multiple teams, alongside rapid prototyping techniques that improved stakeholder engagement, accelerated feedback and enabled internal user testing.
- Nominated for Employee of the Month three times within my first year.
Senior Product Manager
Working across a portfolio of back-end systems including Salesforce and Netsuite. These help provide the dynamic functionality for Tusker’s driver portal ,which is used by customers for salary sacrifice scheme for car hire.
- Drove the delivery of ‘Margin Administration’ functionality, automating pricing processes and growing car leasing sales from 24,000 in June 2023 to 64,000 in April 2025.
- Overhauled additional-driver licence checking, replacing manual workflows with an API-driven system, forecast to save £800k over five years by moving away from third-party providers.
- Delivered Salesforce Communities and Marketing Cloud, streamlining client onboarding and reducing processing time by 30%.
- Directed a cross-functional team of 10 to deliver automated credit reporting, ensuring Lloyds Banking Group compliance while improving operational efficiency.
- Transformed excess-mileage processes by eliminating legacy practices, enabling Contract teams to engage customers earlier and cutting miscalculations by 7%.
- Mentored a Junior Product Owner hired to handle the BAU workstream.
Senior Membership Product Manager
Creating the online product vision and strategy for the 365 membership platform in support of the world renowned Cannes Lions International Festival of Creativity.
- Enhanced the streaming platform ahead of Cannes LIONS 2022, driving 8x growth in monthly traffic post-launch.
- Achieved a 77% membership renewal rate, exceeding the 64% projection.
- Reduced subscription plan pages from 17 to 2, delivering a 3% uplift in sign-ups within three months.
- Launched a self-service CMS, reducing developer dependency and accelerating roadmap delivery.
- Integration of Slack community, which also drives traffic back to our platform with deep links for events and live streams in the Slack workspace.
Product Manager
Covering all modules on Ten Lifestyle’s white label platform. The platform is purchased and used by premier banks to give their high level clientele access to full 360 concierge support.
- Spearheaded the integration of a key client’s existing website with Ten’s white-label platform, requiring over 30 newly designed and built pages in under three months and earning the company £1m in bonuses.
- Delivered an auto-redeem feature, lifting offer conversion from 40% to 65%.
- Managed a CMS migration to a new platform, capturing all ‘as-is’ flows, must-have functionality and language taxonomy across 20+ languages.
- Optimised the dining module with Google Maps integration, improving restaurant discovery and user engagement; post-COVID, bookings increased by 1.5%.
- Runner-Up Employee of the Year 2020 · Digital Team Member Q1 2021.
Major Launches Product Manager
Setting the vision from inception to delivery of EE new digital journeys. This saw a change in direction for the business as they ventured outside of telecommunications.
- Built the case for an in-house accessory gallery, projected to deliver £900k in additional revenue while removing third-party reliance; this covered automated price-threshold updates, fraud risk and warehouse storage management.
- Executed EE’s largest tariff refresh, generating an additional £400k annually through new value-added propositions connected to phone plans.
- Achieved an 8% YoY increase in digital upgrades by restructuring the recommendation-engine journey, tailored to evolving user preferences and led by data-driven insights.
- Coached a Product Executive within the BT Sales Product Team.
Club Administrator
My job title is misleading; I was doing product management without knowing it. I was integral in the creation of a first of its kind system within football for an iconic global brand.
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Produced a business case for the need of a new DBMS to improve the productivity of the department going forward.
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Was responsible for end to end journey mapping, user testing and delivery of this system.
- Creation and leading in optimisation pipeline for future enhancements.
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Launch of the new Club Secretary System led to me receiving the recognition of ‘Employee of the Month’.
Freelance Projects
In my freelance work, I’ve partnered with clients to redesign websites, map user journeys – highlighting improvements, enhance SEO, and develop tailored digital solutions. Each project reflects a focus on creating impactful, user focused designs and measurable to the needs of the business.
ForGood Redesign I had the opportunity to redesign the website for ForGood, the business of professional footballer Chris Smalling, which focuses on investing in sustainably driven digital products. The project involved close collaboration with executive-level investors and working within their existing product real estate to deliver a complete transformation of the site.
Fettle & Bloom Redesign I redesigned the website for Fettle and Bloom, a dietitian-led business, focusing on creating a modern, functional, and high-performing digital presence. The project encompassed significant enhancements to SEO, branding, and user experience. This gave clarity to showcase the value proposition and USP’s; making for a clear reflection the company’s mission and services.
Tools
Throughout my career, I have worked with an extensive range of tools across product, design and engineering – the ones below are a snapshot, not an exhaustive list. I pick up new platforms quickly to suit whatever a company needs.
For core Product Manager work, I use Jira for user stories and Confluence for documentation, alongside Miro for stakeholder workshops and ideation. I have adopted AI tooling early, using Cursor and Claude (including Claude Design) for interactive fully functional HTML slides, building functional prototypes and the creation of technical user stories, which has now been adopted across squads in my current role. On the platform side, I have worked hands-on with Salesforce and WorkOS for identity and CRM integrations, and Contentful, Drupal and WordPress for content management.
For research and decision-making, I rely on Google Analytics, Adobe Analytics, Hotjar and Mixpanel to turn user behaviour into product direction, with Maze for usability testing and Tableau for deeper data analysis.
The right tools only matter alongside the judgement to use them well – my focus is always on integrating them into a workflow that serves the outcome, not the tool itself.
Tools
Throughout my career, I have worked with an extensive range of tools and software across industries. While the tools listed here represent many of the key technologies I have used, they are by no means exhaustive. My adaptability and willingness to learn mean I can quickly pick up new platforms or software to suit a companies individual requirements.
For my Product Manager work, I regularly use JIRA to capture user stories and Confluence to contain the overview of the work, alongside detailed development documentation. Miro is a staple of mine as I find it is a great and easy way to involve clients / stakeholders; it has great integrated apps to bring a project to life. In terms of design tools, I have used industry staples such as – Figma, InVision and Zeplin for creating compelling visuals and user interfaces. For prototyping and wireframing, I’ve utilised Axure and more recently, interactive tools like Proto.io and Marvel.
On the development side – whilst still in it’s infancy, my experience includes content management systems like WordPress, Shopify, and Webflow, as well as coding with HTML, CSS, JavaScript and JSON. Analytics tools such as Google Analytics, Hotjar, and Adobe Analytics have been instrumental in driving data-driven decisions to optimise user experiences.
I believe the right tools are only as effective as the expertise behind them. My experience allows me to seamlessly integrate these tools into workflows, ensuring every project benefits from cutting-edge capabilities tailored to its goals.