Creative thinking made simple.
Creative thinking made simple.
About Me – My Journey into Product Management
I’m Jamie Dennis, a Senior Digital Product Manager with over 9 years of experience in digital product development. My passion for product management started in 2010 while working in football, long before I was familiar with agile methodologies. Over the past 14 years, I’ve had the privilege of working across diverse industries, shaping my approach to product through a unique lens. You can learn more about my background and expertise on the ‘Experience & Tools’ page.
Explore my ‘Key Projects,’ ‘Testimonials,’ and ‘Methods’ sections to gain deeper insight into how I work.
Outside of work, I am a proud father of two wonderful children and enjoy playing football and squash (though I’m still improving!). I’m also passionate about film and music, watching at least three films a week and always seeking new music to explore.
Feel free to get in touch for any product-related needs; I’m here to help!
Key Projects
Testimonials
Ways of Working
Ideations
Ideations
- Clear, aligned goals to establish key metrics for measuring success in delivery / optimising new and core features
- In-depth competitor research and analysis to identify potential quick wins
- Inclusive interactive sessions with input from all stakeholders to align approach
- Relevant data playback to frame sessions and enhance stakeholder awareness
Teamwork
Teamwork
- End-User journeys mapped with working groups to understand pain points, opportunities and key priorities
- Regular playback sessions to provide updates and maintain feedback loops
- Inclusive user stories covering development, content, design & data to ensure team is fully aligned
- Collaborative approach ensuring each scrum discipline feels valued, has a voice and engaged
Systematic
Systematic
- Sprint release notes referencing every discipline within scrum team for business transparency
- Comprehensive documentation of the full feature lifecycle, accessible to all
- Post-meeting actions shared to clarify accountabilities and next steps to reduce potential for delays
- Core journeys enhanced with end-to-end data insights for better decision making and clearer prioritisation of work streams
Framework
Framework
- Strategic direction aligning all stakeholders towards a unified goal underpinned by clear process
- Vision driven approach that guides decision making and prioritisation
- Detailed roadmap outlining key milestones and timelines; also shows other discipline streams e.g. design for transparency of upcoming work
- Continuous evaluation and iteration to ensure alignment with business objectives and strategy



