Creative thinking made simple.

Creative thinking made simple.

Product

About Me – My Journey into Product Management

I’m Jamie Dennis, a Senior Digital Product Manager with over 9 years of experience in digital product development. My passion for product management started in 2010 while working in football, long before I was familiar with agile methodologies. Over the past 14 years, I’ve had the privilege of working across diverse industries, shaping my approach to product through a unique lens. You can learn more about my background and expertise on the ‘Experience & Tools’ page.

Explore my ‘Key Projects,’ ‘Testimonials,’ and ‘Methods’ sections to gain deeper insight into how I work.

Outside of work, I am a proud father of two wonderful children and enjoy playing football and squash (though I’m still improving!). I’m also passionate about film and music, watching at least three films a week and always seeking new music to explore.

Feel free to get in touch for any product-related needs; I’m here to help!

Jamie Dennis Senior Digital Product Manager receiving 'Employee of the Month' at Manchester United

Key Projects

Testimonials

Ways of Working

Ideations

Ideations

  • Clear, aligned goals to establish key metrics for measuring success in delivery / optimising new and core features
  • In-depth competitor research and analysis to identify potential quick wins
  • Inclusive interactive sessions with input from all stakeholders to align approach
  • Relevant data playback to frame sessions and enhance stakeholder awareness

Teamwork

Teamwork

  • End-User journeys mapped with working groups to understand pain points, opportunities and key priorities
  • Regular playback sessions to provide updates and maintain feedback loops
  • Inclusive user stories covering development, content, design & data to ensure team is fully aligned
  • Collaborative approach ensuring each scrum discipline feels valued, has a voice and engaged

Systematic

Systematic

  • Sprint release notes referencing every discipline within scrum team for business transparency
  • Comprehensive documentation of the full feature lifecycle, accessible to all
  • Post-meeting actions shared to clarify accountabilities and next steps to reduce potential for delays
  • Core journeys enhanced with end-to-end data insights for better decision making and clearer prioritisation of work streams

Framework

Framework

  • Strategic direction aligning all stakeholders towards a unified goal underpinned by clear process
  • Vision driven approach that guides decision making and prioritisation
  • Detailed roadmap outlining key milestones and timelines; also shows other discipline streams e.g. design for transparency of upcoming work
  • Continuous evaluation and iteration to ensure alignment with business objectives and strategy
Product Manager senior digital