Experience Overview

Hopefully this will give you a snapshot of my career achievements to date, alongside the various tools I have used. Please download my CV here, or at the bottom of this page to see all previous roles, qualifications and details.

Senior Membership Product Manager

Creating the online product vision and strategy for the 365 membership platform in support of the world renowned Cannes Lions International Festival of Creativity.

  • Set my squad up in all agile ceremonies.  
  • Creation of a roadmap and backlog to set a clear strategic vision for the product.
  • Identified issues with CMS, this has seen an overhaul becoming self serving for stakeholders replacing JSON development dependencies.
  • Delivered new logged out flow for purchasing of membership plans. Since launch have seen an increase in membership uptake by 3%.
  • Significantly enhanced streaming offering ahead of Cannes LIONS 22. These improvements saw an increase of 8 times the amount of monthly traffic since the platform launched. 
  • Retention rate of 77% membership renewals attributed to functionality improvements, against original estimate of 64%.
  • Setup end to end bug reporting system and implementation of error logs functionality.
  • Integration of Slack community, which also drives traffic back to our platform with deep links for events and live streams in the Slack workspace.

Lead Product Manager – Team Niche

Leading on the newly created ‘Niche’ products from Reach as they looked to diversify their portfolio outside of publication. This saw them creating community driven sites.

  • Launched key feature: Podcasts, full end to end new journey. This saw an increase of 8% in page views, which also brought additional revenue through ad impressions.
  • Initiated key development of CMS rebuild. This allowed for self-serving components to reduce development work load. 
  • Introduced agile framework to increase teams velocity and improve ways of working.
  • Delivered 2 key campaigns, which saw a significant increase in registrations by 12%. 
  • Moved to another niche product ‘In Your Area’ with my head engineer to improve agile processes and ways of working.

Product Manager

Covering all modules on Ten Lifestyle’s white label platform. The platform is purchased and used by premier banks to give their high level clientele access to full 360 concierge support.

  • Launched significant new client, delivery of over 30 newly designed and developed pages in under 3 months. The project was delivered on time and under budget leading to the business receiving £1 million in bonuses.
  • Was runner up for employee of the year (2020) in recognition of my work, and in May 2021 I won digital team member for Q1.
  • Delivered auto redeem feature, this enabled users to redeem an offer direct via email. This saw a conversion increase from 40% to 65%.
  • Delivery of map view across the dining and hotel modules.
  • Launched the first digital only version of the platform with no references to contact points.

Major Launches Product Manager

Setting the vision from inception to delivery of EE new digital journeys. This saw a change in direction for the business as they ventured outside of telecommunications.

  • Product lead for digital experience delivering EE’s own accessory gallery. The business forecasted an extra £900k annually in revenue from removal of third-party site use.  
  • It required a massive change in updating the automation price threshold for purchases. I had to present the business case to show the business value of this change to offset any potential fraud risk. 
  • Delivery of EE’s biggest Tariff Refresh, which saw first steps into offering benefits such as Amazon Prime, MTV Play & BT Sport as part of phone plans. Saw an uplift of an extra £400k year on year. Including the management of 3rd party stakeholders to ensure they were happy with how their products were being promoted. 
  • Mentored a Product Executive within the BT Sales Product Team. 

Club Administrator

My job title is misleading; I was doing product management without knowing it. I was integral in the creation of a first of its kind system within football for an iconic global brand.

  • Produced a business case for the need of a new DBMS to improve the productivity of the department going forward.
  • Was responsible for end to end journey mapping, user testing and delivery of this system.
  • Creation and leading in optimisation pipeline for future enhancements.
  • Launch of the new Club Secretary System led to me receiving the recognition of ‘Employee of the Month’.