EXPERIENCE & TOOLS
EXPERIENCE & TOOLS
Professional Experience
Welcome to my professional experience section, a showcase of my career highlights and achievements. This covers some key companies I have worked for during my career in product ; even from my days in football, whilst demonstrating the diversity of industries and areas I have covered. For my full career history please download my CV here.
Senior Product Manager
Working across a portfolio of back-end systems including Salesforce and Netsuite. These help provide the dynamic functionality for Tusker’s driver portal ,which is used by customers for salary sacrifice scheme for car hire.
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- Launched Salesforce Marketing Cloud Personalisation, giving customers cars relatable to their preferences, previous behaviour and salary banding. It has also enabled the marketing team to create personalised emails to customers based off set criteria, creating a more catered and customised end to end experience.
- Released new ‘Margin Administration’ functionality enabling commercial team to automate pricing of lease cars, replacing manual processes. This has seen an uplift of 2.75% car leasing sales and has been adopted as the pricing model across the business.
- Delivery of end to end licence checking for additional drivers which has seen an overhaul from manual processes to an API automated led system. Estimated to save the company over £800k over 5 years due to remove of 3rd party dependency.
- Leading implementation of Salesforce community, giving the on-boarding team a central hub for communication with new clients & prospects. Streamline new client adoption and modernising business approaches, whilst improving commission data capturing.
- Identified and eliminated legacy business practices which handled excess mileage, empowering Contract team to engage and manage customers at earliest convenience.
Senior Membership Product Manager
Creating the online product vision and strategy for the 365 membership platform in support of the world renowned Cannes Lions International Festival of Creativity.
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Set my squad up in all agile ceremonies.
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Creation of a roadmap and backlog to set a clear strategic vision for the product.
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Identified issues with CMS, this has seen an overhaul becoming self serving for stakeholders replacing JSON development dependencies.
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Delivered new logged out flow for purchasing of membership plans. Since launch have seen an increase in membership uptake by 3%.
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Significantly enhanced streaming offering ahead of Cannes LIONS 22. These improvements saw an increase of 8 times the amount of monthly traffic since the platform launched.
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Retention rate of 77% membership renewals attributed to functionality improvements, against original estimate of 64%.
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Setup end to end bug reporting system and implementation of error logs functionality.
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Integration of Slack community, which also drives traffic back to our platform with deep links for events and live streams in the Slack workspace.
Lead Product Manager – Team Niche
Leading on the newly created ‘Niche’ products from Reach as they looked to diversify their portfolio outside of publication. This saw them creating community driven sites.
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Launched key feature: Podcasts, full end to end new journey. This saw an increase of 8% in page views, which also brought additional revenue through ad impressions.
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Initiated key development of CMS rebuild. This allowed for self-serving components to reduce development work load.
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Introduced agile framework to increase teams velocity and improve ways of working.
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Delivered 2 key campaigns, which saw a significant increase in registrations by 12%.
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Moved to another niche product ‘In Your Area’ with my head engineer to improve agile processes and ways of working.
Product Manager
Covering all modules on Ten Lifestyle’s white label platform. The platform is purchased and used by premier banks to give their high level clientele access to full 360 concierge support.
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Launched significant new client, delivery of over 30 newly designed and developed pages in under 3 months. The project was delivered on time and under budget leading to the business receiving £1 million in bonuses.
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Was runner up for employee of the year (2020) in recognition of my work, and in May 2021 I won digital team member for Q1.
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Delivered auto redeem feature, this enabled users to redeem an offer direct via email. This saw a conversion increase from 40% to 65%.
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Delivery of map view across the dining and hotel modules.
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Launched the first digital only version of the platform with no references to contact points.
Major Launches Product Manager
Setting the vision from inception to delivery of EE new digital journeys. This saw a change in direction for the business as they ventured outside of telecommunications.
- Product lead for digital experience delivering EE’s own accessory gallery. The business forecasted an extra £900k annually in revenue from removal of third-party site use.
- It required a massive change in updating the automation price threshold for purchases. I had to present the business case to show the business value of this change to offset any potential fraud risk.
- Delivery of EE’s biggest Tariff Refresh, which saw first steps into offering benefits such as Amazon Prime, MTV Play & BT Sport as part of phone plans. Saw an uplift of an extra £400k year on year. Including the management of 3rd party stakeholders to ensure they were happy with how their products were being promoted.
- Mentored a Product Executive within the BT Sales Product Team.
Club Administrator
My job title is misleading; I was doing product management without knowing it. I was integral in the creation of a first of its kind system within football for an iconic global brand.
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Produced a business case for the need of a new DBMS to improve the productivity of the department going forward.
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Was responsible for end to end journey mapping, user testing and delivery of this system.
- Creation and leading in optimisation pipeline for future enhancements.
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Launch of the new Club Secretary System led to me receiving the recognition of ‘Employee of the Month’.
Freelance Projects
In my freelance work, I’ve partnered with clients to redesign websites, map user journeys – highlighting improvements, enhance SEO, and develop tailored digital solutions. Each project reflects a focus on creating impactful, user focused designs and measurable to the needs of the business.
ForGood Redesign I had the opportunity to redesign the website for ForGood, the business of professional footballer Chris Smalling, which focuses on investing in sustainably driven digital products. The project involved close collaboration with executive-level investors and working within their existing product real estate to deliver a complete transformation of the site.
Fettle & Bloom Redesign I redesigned the website for Fettle and Bloom, a dietitian-led business, focusing on creating a modern, functional, and high-performing digital presence. The project encompassed significant enhancements to SEO, branding, and user experience. This gave clarity to showcase the value proposition and USP’s; making for a clear reflection the company’s mission and services.
Tools
Throughout my career, I have worked with an extensive range of tools and software across industries. While the tools listed here represent many of the key technologies I have used, they are by no means exhaustive. My adaptability and willingness to learn mean I can quickly pick up new platforms or software to suit a companies individual requirements.
For my Product Manager work, I regularly use JIRA to capture user stories and Confluence to contain the overview of the work, alongside detailed development documentation. Miro is a staple of mine as I find it is a great and easy way to involve clients / stakeholders; it has great integrated apps to bring a project to life. In terms of design tools, I have used industry staples such as – Figma, InVision and Zeplin for creating compelling visuals and user interfaces. For prototyping and wireframing, I’ve utilised Axure and more recently, interactive tools like Proto.io and Marvel.
On the development side – whilst still in it’s infancy, my experience includes content management systems like WordPress, Shopify, and Webflow, as well as coding with HTML, CSS, JavaScript and JSON. Analytics tools such as Google Analytics, Hotjar, and Adobe Analytics have been instrumental in driving data-driven decisions to optimise user experiences.
I believe the right tools are only as effective as the expertise behind them. My experience allows me to seamlessly integrate these tools into workflows, ensuring every project benefits from cutting-edge capabilities tailored to its goals.
Tools
Throughout my career, I have worked with an extensive range of tools and software across industries. While the tools listed here represent many of the key technologies I have used, they are by no means exhaustive. My adaptability and willingness to learn mean I can quickly pick up new platforms or software to suit a companies individual requirements.
For my Product Manager work, I regularly use JIRA to capture user stories and Confluence to contain the overview of the work, alongside detailed development documentation. Miro is a staple of mine as I find it is a great and easy way to involve clients / stakeholders; it has great integrated apps to bring a project to life. In terms of design tools, I have used industry staples such as – Figma, InVision and Zeplin for creating compelling visuals and user interfaces. For prototyping and wireframing, I’ve utilised Axure and more recently, interactive tools like Proto.io and Marvel.
On the development side – whilst still in it’s infancy, my experience includes content management systems like WordPress, Shopify, and Webflow, as well as coding with HTML, CSS, JavaScript and JSON. Analytics tools such as Google Analytics, Hotjar, and Adobe Analytics have been instrumental in driving data-driven decisions to optimise user experiences.
I believe the right tools are only as effective as the expertise behind them. My experience allows me to seamlessly integrate these tools into workflows, ensuring every project benefits from cutting-edge capabilities tailored to its goals.